The Living Urn adds Forever cremation jewelry line

The Living Urn has launched the Forever Collection, a new cremation jewelry line that lets families place a loved one’s or pet’s ashes inside bracelets and pendants. The expansion adds another keepsake option as the Colorado company plans more jewelry designs in the coming months. Why it matters: - The Forever Collection gives families another way to keep a loved one or pet close after cremation. - The line expands The Living Urn’s keepsake business beyond urns and other memorial products. - Funeral home partners get a new premium jewelry option to offer families. What happened: - The Living Urn, a division of Biolife, LLC, introduced the Forever Collection on June 16, 2026. - The launch includes the Forever Bracelet and the Forever Cross Pendant. - The company is based in Colorado. The details: - The Forever Bracelet is a premium cord cremation bracelet. - The bracelet comes with a heart, cross, or cylinder charm that holds ashes. - The Forever Cross Pendant is available in gold, silver, or black. - The pendant holds a small portion of a loved one’s ashes. - The company expects to add a multi-color steel bar pendant and other high-quality options in the coming months. - Mark Brewer, company president, said the new pieces expand the company’s keepsake offering and give families more ways to honor a loved one or pet. - Brewer also said the collection is expected to be popular with families and funeral home partners. Between the lines: - The launch fits The Living Urn’s push into more personalized memorial products. - The company is using jewelry to broaden its share of the cremation keepsake market. - The planned additions suggest the Forever Collection is intended as a growing product line, not a one-time release. What’s next: - The Living Urn expects to introduce new jewelry options over the coming months. - The company also says it is developing additional proprietary cremation urns and keepsake urns for release in the next few months. - The broader catalog already includes the patented Living Urn, Living Stones, the Eco Scattering Urn, the Eco Water Urn and the Eco Burial Urn. The bottom line: - The Living Urn is betting that more families want memorial products that are portable, personal and premium.