Silver Palace marks 30 years in the Los Angeles Jewelry District

Silver Palace Inc. is celebrating 30 years in business in 2026, with a catalog now topping 25,000 designs across sterling silver, gold, moissanite and lab-grown diamonds. The milestone underscores how the Los Angeles wholesale supplier built its business on verified .925 silver, in-stock inventory and long-term retailer relationships.

Why it matters: - Silver Palace has spent three decades building a wholesale jewelry business around verified materials, steady inventory and repeat retailer demand. - The company’s model reflects a broader shift in wholesale jewelry toward documented quality, faster restocking and broader product categories. - Silver Palace now serves retailers and resellers with a catalog that spans core silver lines and higher-value fine jewelry alternatives.

What happened: - Silver Palace Inc. is marking 30 years in business in 2026. - Founder Armen Norendzayan launched the company in 1996 in the Los Angeles Jewelry District. - Silver Palace has operated from 640 S. Hill Street since the start. - The company now supplies more than 25,000 jewelry designs in silver, gold, moissanite and lab-grown diamonds.

The details: - Norendzayan previously sold jewelry at flea markets across Los Angeles. - That background helped shape Silver Palace’s focus on organized inventory, consistent ordering and fixed quality standards. - The company built its business around genuine .925 sterling silver, verified and hallmark-stamped on every piece. - Early product lines included birthstone baby charms, wholesale silver chains and domestically produced toe rings. - A nail polish company later used the toe ring design in a promotional bundle, which widened Silver Palace’s reach beyond the jewelry trade. - Silver Palace added 14K gold jewelry in 2020. - The company added moissanite in December 2022. - Silver Palace added lab-grown diamonds in 2025. - The lab-grown diamonds are certified by IGI and GIA. - Alec Norendzayan, the company’s vice president, oversees daily operations. - Silver Palace ships from its own U.S.-based inventory instead of placing per-order requests overseas. - The company says that approach shortens restocking times for retailers compared with suppliers that source internationally. - Wholesale orders start at a $200 minimum. - The company publishes volume discounts at higher order tiers.

Between the lines: - Silver Palace’s emphasis on verification and in-stock inventory positions the company as a reliability play in a category where trust and turnaround times matter. - The product mix shows a gradual expansion from sterling silver into higher-margin categories without abandoning the original brand identity. - Keeping the same Los Angeles address for 30 years reinforces the company’s local wholesale presence in a market where continuity can matter to buyers.

What’s next: - Silver Palace plans to expand its 14K gold and lab-grown diamond lines. - The company said it will continue serving the local relationships that have defined its Jewelry District business since 1996.

The bottom line: - Silver Palace is using its 30th year to highlight a simple pitch: verified jewelry, local inventory and a long-running wholesale base built in Los Angeles.**