Guru Diam cuts custom jewelry turnaround to 4–6 working days

Guru Diam says retailers can now get a CAD in 24 hours and finished custom jewelry in 4–6 working days after approval, far faster than the 15–20 day industry norm. The trade-only New York manufacturer is showcasing the workflow at two upcoming jewelry shows and offering showroom appointments in New York and Los Angeles.

Why it matters: - Retailers can answer custom requests faster and give customers firmer delivery dates. - Faster turnaround can help independent jewelers compete on custom work without tying up inventory or missing sales. - Guru Diam says the shorter production cycle is designed to reduce the gap between a customer idea and a sellable finished piece.

What happened: - Guru Diam, a trade-only diamond wholesaler and custom jewelry manufacturer on West 47th Street in New York's Diamond District, says it now returns CADs within 24 hours. - The company says finished pieces ship 4–6 working days after CAD approval. - Guru Diam says the industry norm from approved design to finished piece is 15–20 days or more. - The service is aimed at retailers who send a sketch, photo or reference and want a fast custom quote-to-production path.

The details: - Production runs in-house in New York and India after CAD approval. - The company works in 14K or 18K gold, silver or platinum. - Guru Diam uses natural or lab-grown diamonds. - Matched pairs and matched melee come from the company’s own inventory or are sourced to retailer specifications. - Complex pieces may take 2–3 weeks. - There is no minimum order. - Retailers pay per piece. - Every order is tracked in a live order portal so stores can give customers a firm date. - Diamond stud earrings are available in all shapes and up to 10 carats total weight in stock. - Stud earrings come with push-back or screw-back closures. - Studs from about 2 carats total weight come IGI-certified for lab-grown stones. - Tennis bracelets and necklaces run from 2 to 30 carats total weight in all shapes. - Bracelets and necklaces are available in lengths from 6 to 10 inches. - Those pieces use side-clasp or under-clasp closures. - The 7-inch standard size is always in stock. - Other sizes are made to order. - Guru Diam also holds 3,000+ jewelry pieces in stock ready to ship. - The company says it has 10,000+ IGI- and GIA-certified diamonds in stock. - Orders placed before 6 PM ET qualify for same-day shipping.

Between the lines: - The offer blends speed, in-house production and ready inventory, which can reduce friction for independent stores that need custom pieces without long lead times. - The live order portal and fixed workflow suggest Guru Diam is positioning itself as a predictable trade partner, not just a source for one-off manufacturing. - The push on common categories like studs and tennis pieces indicates the company is targeting the everyday custom and replenishment business retailers already sell.

What's next: - Guru Diam will show the process from sketch to CAD to finished piece at JIS on Oct. 16–19 at the Miami Beach Convention Center, Booth #859. - The company will also exhibit at JA New York on Oct. 25–27 at the Javits Center, Booth #1137. - Both shows are trade only. - Retailers can also read the company’s guide to choosing a custom jewelry maker in NYC or book a showroom visit in New York or Los Angeles by appointment.

The bottom line: - Guru Diam is betting that speed, transparency and no-minimum custom production will win retailers who want faster turnarounds without giving up bespoke design.