Jolie Co adds emerald-cut lab diamond navel ring to La Femme collection

Jolie Co has launched the La Femme Emerald, expanding Alyssa Jolie’s lab diamond navel jewelry line built around the VAULT setting. The new piece is available now in Canada as the brand adds another shape to a collection designed to make belly jewelry more visible in light.

Why it matters: - Jolie Co is broadening a niche fine-jewelry category with a new emerald-cut lab diamond navel ring designed for custom fit and visibility. - The launch extends a collection built around anatomy-specific design, which the brand positions as a practical and aesthetic upgrade for body jewelry wearers.

What happened: - Jolie Co unveiled the La Femme Emerald on October 18, 2026 in Toronto. - The piece joins Alyssa Jolie’s La Femme collection, which began in early 2026. - The La Femme Emerald is an emerald-cut lab diamond belly ring. - The collection is built around Jolie’s VAULT setting, which suspends the main stone so light can reach it from above and from the sides.

The details: - La Femme was designed around the idea of moving the stone out of the navel’s shadow and into the light. - Jolie compared the inspiration for the VAULT setting to vaulted ceilings. - The collection first launched with a lab diamond teardrop. - Oval, heart and round shapes followed during the year. - Each shape comes in three sizes and in plain or pavé versions. - The Emerald also comes in three sizes, ranging from 0.4 ct. to 1.1 ct. - Jolie added milgrain beneath the stone on both the plain and pavé Emerald versions. - Jolie said the milgrain is meant to catch light and reflect it back into the stone. - Every La Femme piece is finished under a microscope from start to finish. - The walls, prongs and galleries are polished at 20x magnification before the stone is set. - Jolie Co fits La Femme through the Piercing Concierge®, a free and private text-based fitting service. - Customers send front and side photos of their piercing for fitting. - Jolie Co sizes the bar length in half sizes from 4 to 16 mm. - The navel ring is made in 12g, 14g or 16g depending on the wearer’s gauge. - The stone’s height and angle can also be adjusted to the wearer’s anatomy. - Each La Femme is made in Canada, one at a time, in about two weeks. - Since October 1, 2026, every Jolie Co item is X-ray tested in-house before shipping. - Each item ships with a certificate listing exactly what is inside. - The La Femme Emerald is available now at jolie-co.com for C$966. - Jolie Co also offers gifting packaging that includes the Luna Ruler and a gift card so the recipient can measure and text for fitting later.

Between the lines: - Jolie Co is treating navel jewelry like a precision product, not a standard accessory. - The brand is leaning into customization, light performance and microscope-level finishing as differentiators. - Jolie framed the collection as designed for quick, passing glances, which suggests the brand is targeting visual impact as much as comfort.

What's next: - Jolie says La Femme for the ear is coming just in time for the holidays. - Jolie had previously said the expansion of diamond navel jewelry is only beginning.

The bottom line: - The La Femme Emerald adds a more traditional diamond shape to a collection built to make navel jewelry more visible, more adjustable and more exacting in construction.