Ouros Jewels offers free lab-grown diamond necklaces with qualifying purchases

Ouros Jewels launched a gift-with-purchase program for customers buying $999 or more, giving away lab-grown diamond pendant necklaces in three tiers. The offer is available online and in stores worldwide, including New York, London, Dubai and Sydney.

Why it matters: - Ouros Jewels is using a premium giveaway to reward higher-spending customers and reinforce loyalty. - The offer could also help lift average order values by tying gifts to spending thresholds. - The promotion is available worldwide, expanding the incentive across both online and in-store channels.

What happened: - Ouros Jewels launched a customer appreciation initiative called “A Gift From Our Heart to Yours.” - The program gives qualifying shoppers a complimentary lab-grown diamond pendant necklace with purchase. - The offer starts at $999 in total spend.

The details: - Orders of $999 or more qualify for a 0.50-carat round lab-grown diamond pendant necklace. - Purchases of $1,499 or more receive a 0.75-carat version. - Customers spending $1,999 or more get a 1.00-carat round lab-grown diamond pendant necklace and free shipping. - Each necklace includes a round lab-grown diamond set in 925 sterling silver. - Each gift comes with a 16-inch cable chain. - Any jewelry category qualifies, including engagement rings, wedding bands, earrings or mixed orders. - Online shoppers receive the gift automatically in the cart once the qualifying amount is reached, with no promo code required. - The gift is available through the Ouros Jewels website and physical locations in New York, London, Dubai and Sydney. - The initiative is open to customers worldwide.

Between the lines: - The company frames the program as a thank-you to customers, not just a sales promotion. - The tiered structure creates a clear incentive for shoppers to increase order value to unlock a larger necklace. - Ouros Jewels also points to third-party review ratings as proof of customer satisfaction. - The brand holds a 4.7 out of 5 rating on Trustpilot from more than 800 reviews and a 4.96 out of 5 rating on Judge.me from more than 2,900 published reviews.

What's next: - Customers who meet the spending thresholds can claim the gift immediately through eligible purchases. - The company is likely to continue using the campaign across both ecommerce and store locations as a customer retention tool. - More information is available through the brand's social channels.